I am a results-driven social impact specialist with 10 years of extensive experience in communications and non-profit management.
I have a proven track record of leading people and programs across Asia and advising teams in Africa, Asia, Europe, and Latin America on impact and communications strategy.
I have led a fulfilling career spanning non-profit management, marketing communications, program management, writing, and visual design. But at the end of the day, I believe it all boils down to me telling good stories — and telling them well.
The Change.org Foundation creates positive impact in some of the world’s most marginalised communities through its open platform, community-building programs, research, and partnerships for citizen-led campaigning.
Led the global communication strategy, brand-building process, content development, and learning experience design of our programs.
My most recent project involved setting systems and processes for developing a blended learning model for our programs. This involved canvassing and beta testing learning management software, copywriting and editing course content to suit an online learning environment, and migrating modules onto a mobile-friendly online learning platform. I’m also proud of leading the brand-building process and developing the identity systems of Change.org Foundation’s flagship program, She Creates Change.
Managed the design and implementation of Change.org Foundation’s impact communications and learning agenda to support our teams in Asia, Africa, Latin America, and Europe.
I am most proud of co-authoring a Belief in People Power Framework, which formed the backbone of our country teams’ impact and communication strategy. Upon launching the framework globally, I facilitated the learning and evaluation process in collaboration with a team of Data and Analytics Specialists, Product Managers, Business Intelligence Specialists, Communication Leads, and Leadership to provide data-driven support for teams.
Within my first three months, I helped develop the organization’s first Digital Civic Engagement Index and Pandemic Report. I successfully pitched this project to internal stakeholders and then served as its project coordinator, editor, and communication manager.
In managing the organization’s learning agenda, my projects, initiatives, and learning philosophy led to a three-fold increase in codified insights and staff-authored learning materials and learning events. Later that year, I received the Change.org Ambassadors Award — an award given to those “who go above and beyond in representing one or many of the company values.”
The World Youth Alliance (WYA) envisions a world in which human dignity is the foundation for policy and program implementation. WYA works with young people around the world to impact policy, influence education, and build a culture that nurtures and defends human dignity.
Led a team of staff and volunteers as we expanded our reach and program implementations to Bangladesh, Indonesia, Myanmar, Nepal, Sri Lanka, and to more provinces in the Philippines. Under my leadership, we increased our membership numbers by roughly 70%.
I frequently conducted lectures and workshops on human rights, good governance, sustainable development, and other topics. On the policy side, I would engage with decision-makers in national government and foreign diplomatic positions to establish partnerships, share our research, and voice our stands on areas related to education, human rights, and sustainable development.
Provided design and marketing strategy support for our regional offices in Africa, Asia Pacific, Europe, Latin America, the Middle East, and North America.
Among my most notable achievements was leading the rebranding and communication strategy for the Manhattan International Film Festival (MIFF) in 2013. Our campaign saw a 66% increase in film submissions that year.
McCann Worldgroup is a leading global marketing solutions network whose professionals are united across 100+ countries by a single vision: To help brands earn a meaningful role in people’s lives. McCann Worldgroup Philippines is the largest and leading integrated marketing communications firm in the country.
I owe much of my expertise in marketing communications, team management, and client management to my work in McCann.
As Account Manager, I managed advertising projects–TV, radio, print, and digital–for leading brands in the Philippines, the largest of which was Jollibee Foods Corp. I also managed broadcast and print Advertising for EQ Diapers, which then gained a 9% increase in market share in 2014.
Master of Arts in Philosophy (Ongoing)
Bachelor of Arts, Major in Communication (2013)
Minor in Philosophy (2013)
Digital Marketing: Disruptive Strategy Program at Saïd Business School, Oxford University (Jan-Mar 2021)
